Greenwich Village Gets Grom'ed

Grom, the Italian gelateria that took the Upper West Side by storm last summer (and which was the precursor of many a hip uptown establishment to come, including Magnolia Bakery, Jacques Torres and soon, Danny Meyer's Shake Shack), has now opened in Greenwich Village, on the prime corner of Carmine and Bleecker streets. Turin-based owners Federico Grom and Guido Martinetti flew to New York for the shop's opening on Saturday and accepted the day's gorgeous weather (followed by rain five minutes after they finally locked the doors late that evening) as an omen of good things for their new location. Although the two friends have opened shops throughout northern Italy, the New York stores remain their only Stateside locations. Made with the freshest and seasonally available ingredients, one cup of Grom gelato is enough to convince you never to patronize a Mister Softee truck again.