Bebe Pulls Out the Big Guns
Tuesday, February 16, 2010 at 12:00PM 
Last night, Bebe's SoHo store was alive with excitement. Press lined up outside to view the Kardashian Collection, designs created by socialite sisters Kim Kardashian, Kourtney Kardashian and Khloe Kardashian-Odom.
As they shopped, guests enjoyed bubbling Champagne and canapés while mingling to the energetic beat of DJ Little Boots. The launch party was sponsored in cooperation with Style 360 and Elle Magazine. Eileen Rivkin, Elle's sales director, remarked on the surge of interest in the line, which is not surprising, given the clothing's chic, feminine appeal. The contoured one-shoulder tops, shimmering clingy goddess wrap dress, and belted- and mesh-bodice designs offer a peek-a-boo look that is truly captivating. Fresh energy was the essence of the evening.
Designs in a mix of black, white, hot-pink, and fatigue green colors are available for women of every shape and size. The collection is exclusive to Bebe and is now available for purchase in stores nationwide. Reported by Katherine Martinez