Was it Leia Who Convinced Him?

We asked hip-hop star Snoop Dogg what his favorite Star Wars film was this afternoon and without hesitating, he answered "Return of the Jedi"!

The performer was in town helping to promote the launch of the new Luke Skywalker and Yoda sneakers, part of a Star Wars line from Adidas. To add further hype to the event (and certainly much to the chagrin of the Rebel Alliance), the footwear company also brought a squadron of Stormtroopers to overtake Times Square and SoHo.

Check back with New York Insider next week for our special coverage of the Force-filled day.

Breakfast with the Beautifuls

He called it a "breakfast with the beautiful people" and designer Marc Ecko did not disappoint. Gathering a passel of actors, athletes, models and downtown types who know how to party, the designer opened up his Chelsea studios for an unofficial celebration of his new collaboration with Google. Sugary cereals on the buffet table summoned up oodles of childhood nostalgia, as did the DJ's selection of remixed 80s hits. They say breakfast is the most important meal of the day. If every brush with cold cereal could be as hot as this one, you'd be hard-pressed to find a New Yorker who'd possibly disagree.