Pop Goes the Treat Store!

From the Naked Cowboy to the studios of Good Morning America, Times Square has just about everything. (Except locals, of course.) But you now have one more reason to make the trek to the Theater District...a pop-up store dedicated to...Pop-Tarts!

If you thought the Hershey's Store was fun, just imagine the trouble you can get into while sinking your teeth into one of these wholly unhealthy, but wholly yummy breakfast treats. The store opened this week and will remain in business as a guilty pleasure at least through January.

Insider Tip: Try the Pop-Tarts Sushi. (Yep. You read that right.) Good news: There is no fish in Pop-Tarts sushi. To Visit: Head to 42nd Street, between Avenue of the Americas and Broadway -- though not on an empty stomach. (Don't say you weren't warned.)